Back in 2000 we were in senior marketing jobs, and in need of people to write our brochures and websites.
We had a problem, though: finding writers who could tell the difference between a feature and a benefit. People who could create the sort of sales and marketing copy that makes customers sit up and take notice.
So, as we were writers by trade as well as marketers, we decided there was a future in business copywriting.
Sixteen years on, we work with clients who share our belief in the value of the written word. Our writers have a wide range of experience but one thing in common: the ability to create compelling copy that builds your brand and sells your stuff.