Web copy: Hay Group | Plain Text
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Web copy: Hay Group



Project Type

Web Copy

Project Summary

A new way of talking for a long-established brand

Web Copy
About This Project

To help it stand out in a competitive market, 70 year-old consulting firm Hay Group (now Korn Ferry Hay Group) refreshed its brand and introduced a dramatically different tone of voice in 2014.


Plain Text jointly led the project to update Hay Group’s international web copy, designing copy templates and rewriting many of the pages in the new style.

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