Corporate video: Mergermarket | Plain Text
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Corporate video: Mergermarket



Project Type


Project Summary

The story of a competitive edge

About This Project

Corporate films can be dull. Often it’s because companies just talk about what they do, without explaining why the viewer should care. So in developing a script for the Mergermarket Group’s corporate film, we made sure it told the story of the value the group’s subscribers get from its products — a strong competitive edge.


The film was shot, edited and produced by IDB Creative, with scriptwriting and interview guides from Plain Text.

We’re a copywriting agency that helps businesses to make a bigger impact with words. Get in touch with us to discuss your project.