Tone of voice: MSM Software Solved | Plain Text
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Tone of voice: MSM Software Solved



Project Type

Tone of Voice

Project Summary

Writing to win

Tone of Voice
About This Project

As part of a 2016 rebranding exercise, bespoke software house MSM Software Solved wanted to make sure its written communications were as consistent and powerful as its new visual identity.


Using a tone of voice guide and writing workshops commissioned from Plain Text, this award-winning company has been able to rewrite its website in-house and create more impactful new business proposals.

We’re a copywriting agency that helps businesses to make a bigger impact with words. Get in touch with us to discuss your project.