Back in 2000 we were in senior marketing jobs, and in need of people to write our brochures and websites.
We had a problem, though: finding copywriters who could tell the difference between a feature and a benefit. People who could create the sort of sales and marketing copy that makes customers sit up and take notice.
So, as we were writers by trade as well as marketers, we felt there was a future in business copywriting.
Twenty-five years on, we work with clients who share our belief in the value of the written word. We write compelling copy that builds their brands and sells their stuff.
Writers
Paul Waddington
Plain Text co-founder Paul followed a 10-year career at Reuters with a stint as marketing communications director for FT.com. He was responsible for award-winning campaigns at both organisations. Today, he writes for clients from multinationals to startups. Paul holds a BA (Hons) in French from the University of Liverpool and he has written three books, including Seasonal Food. He is a keen outdoor enthusiast and a certified UK mountain leader.
Norman Ireland
Norman worked for many years in financial technology, at Datastream International, Reuters and finally at SunGard UK, where he was managing director. He has worked with Plain Text since the end of 2003. Norman holds a BA in Economics (Hons) from Heriot-Watt University, Edinburgh. His interests include yoga, motorcycling and food and he aspires to make perfect sourdough bread.
Plain Text’s other co-founder Paul Nero took a sabbatical several years ago to manage Radio Exe, and liked it so much he stayed with what is now a thriving local radio station.