Blog | Plain Text
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One from the archives. It's 14 years now since we wrote a post entitled 'Case study carnage' about what happens when business case studies get mugged by The Suits, i.e. transformed into gibberish by jargon-obsessed managers. There's less of this stuff around now, but still,...

Here's part of Plain Text's first newsletter, published in 2001. In it, we railed against technology jargon by composing an imaginary tech industry press release, then 'translating' it into language ordinary folk could understand. Why repost it now? Because nearly 13 years on, we still encounter this...

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