The human angle
Acuris, formerly Mergermarket Group, rebranded in 2017 to reflect its evolution into “media company specialising in high-value content for financial professionals”.
We proposed and wrote a white paper that positioned how its USP of human expertise fits into an increasingly data-driven world.
Subheaded Why real reporting matters in the age of the algorithm, The human angle was a valuable handout to accompany the launch of the new Acuris brand.