Counting the cost
Benchmarking studies are a perfect illustration of the Plain Text maxim “copywriting that means business”. For professional services firms like KPMG, they create high-value content that highlights to current and potential clients where they may need additional help.
We work with KPMG to translate the output of highly skilled subject-matter experts into accessible reports like Counting the cost (downloadable from here). It’s still highly specialised and aimed at a relatively narrow audience, but it’s eagerly anticipated by the people who work in the field.