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Could an ad be more wrong?

9th June 2011 by Paul Waddington

Spotted on Brough station. From the art direction, to the typography to the words themselves, this could be textbook example of how not to do it.

Savour in particular the second paragraph of body copy, which conjures up an image of station staff yelling, gobbing and using foul language to control yobbish behaviour.

Surely ads can't get worse than this
Surely ads can't get worse than this

Filed Under: Bad writing

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