In a book called Business Bullshit, trailed in a Guardian Long Read, author André Spicer joins a long tradition of jargon-bashing that stretches back to George Orwell and beyond. As someone whose job is writing stuff for business that’s clear, appealing and easy to understand, my reaction to this latest broadside against jargon is: Stop it. […]
One person’s Plain is another person’s dogma.
Business jargon is good. There, we’ve said it.