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Issue 11, October 2004

30th October 2004 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 11, October 2004 ================================================ Contents ——– * Editorial * The corporate strapline must die * Words we hate: another one Editorial ——— Welcome to the many new subscribers who have joined up following our citations on Metafilter and Signal vs. Noise. And thank you to those who cited […]

Filed Under: Plain Text Gazette Tagged With: Writing straplines

Issue 10, June 2004

30th June 2004 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 10, June 2004 ================================================ Contents ——– * Editorial * Bad language in the public domain * Phrases we’re not terribly keen on Editorial ——— It’s been a while since the last Gazette, and we’d been ruminating quietly about what to put into the 10th edition until I heard […]

Filed Under: Plain Text Gazette Tagged With: Public sector copywriting

Issue 9, November 2003

30th November 2003 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 9, November 2003 ================================================ Contents ——– * Editorial * why oh Why Oh why can’t we get Capitalisation Right? * Words We Hate: the list that could just go on for ever Editorial ——— Welcome to the pre-festive season Plain Text Gazette. This time, we have *good news* […]

Filed Under: Plain Text Gazette Tagged With: Capitalisation

Issue 8, September 2003

30th September 2003 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 8, September 2003 ================================================ Contents ——– * Editorial * We don’t like ’em skimpy: the need for sensible briefs * Words We Hate: the list continues Editorial ——— Welcome to the back-to-school Plain Text Gazette. Despite the summer recess, there have been busy goings-on in business writing. June […]

Filed Under: Plain Text Gazette Tagged With: Briefing copywriters

Issue 7, May 2003

30th May 2003 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 7, May 2003 ================================================ Contents ——– * Editorial * Order, order! The importance of structure in business writing * Words We Hate: the list begins Editorial ——— Welcome to the springtime Plain Text Gazette. In the spirit of the season’s theme of new growth and new beginnings, the […]

Filed Under: Plain Text Gazette Tagged With: Structuring copy

Issue 6, March 2003

30th March 2003 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 6, March 2003 ================================================ Contents ——– * Editorial * When communication doesn’t #6: You’ve got mail! * Shifting sense: a miscellany of words with changed meanings Editorial ——— Welcome to the first Plain Text Gazette of 2003. It’s shaping up to be an interesting year for language. Recent […]

Filed Under: Plain Text Gazette Tagged With: Email copywriting

Issue 5, December 2002

30th December 2002 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 5, December 2002 ================================================ Contents ——– * Editorial * Introducing the A-Z of Plain Text * When communication doesn’t #5: caught in the Web Editorial ——— Welcome to the last Plain Text Gazette of 2002. It’s been a high-profile time for no-nonsense writing here in the UK, with […]

Filed Under: Plain Text Gazette Tagged With: Web copy

Issue 4, September 2002

30th September 2002 by Paul Waddington

================================================ THE PLAIN TEXT GAZETTE – Issue 4, September 2002 ================================================ Contents ——– * Editorial * When communication doesn’t #4: The Brochure of Doom * Utilising unnecessary quantities of terms: redundant words Editorial ——— In the last issue we took a look at ‘Case Study Carnage’ to see what happens when a useful business story […]

Filed Under: Plain Text Gazette Tagged With: Brochure writing

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