Too much business writing uses passive verbs. Take a lesson from journalism and liven up your copy with the active voice. The theory can be hard to grasp, but you will know an active sentence when you see one. And it’s usually simple to make passive sentences active. Here’s the grammar background. When a sentence […]
A to Z of Plain Text
B – BUSINESS-SPEAK
Business-speak, corporate-ese, MBA-speak. Call it what you like, the language of the corporate world rarely makes rewarding reading. Why do businesses say things like: ‘Our mission is to provide innovative solutions that drive value into our customers’ businesses’? Here are several reasons: The truth just doesn’t sound ‘important’ enough — OK, so what you actually […]