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One way to make web writing work better

14th April 2011 by Paul Waddington

Monday Note’s layout has lessons to teach us all about how to make online writing compelling.

Filed Under: Great writing picks, Uncategorized, Web copy Tagged With: Powerful copywriting, Structuring copy, Web copy

When money speaks louder than words

10th December 2009 by Paul Waddington

Yes, we’re talking about hedge fund websites. They make Google look wordy. I guess it’s a simple way of saying: “If you need to know anything about what we do, then you’re clearly not our sort.” At 41 words, including the phone number, Amiya Capital is exceptionally cool. Whereas IV Capital, sporting 147 words, is […]

Filed Under: Web copy Tagged With: Web copy

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  • Top posts through the years 31st October 2022
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