Tesco’s Loop initiative was designed to help reduce the impact of plastic waste.
For its PLC website, the retailer needed copy that spoke to a professional audience while staying in line with the brand’s distinctive tone of voice.
Copywriting that means business
Tesco’s Loop initiative was designed to help reduce the impact of plastic waste.
For its PLC website, the retailer needed copy that spoke to a professional audience while staying in line with the brand’s distinctive tone of voice.