In a new book called Business Bullshit, trailed in a Guardian Long Read, author André Spicer joins a long tradition of jargon-bashing that stretches back to George Orwell and beyond. As someone whose job is writing stuff for business that’s clear, appealing and easy to understand, my...
My brother-in-law, a mechanical engineer, once shared with me a sentence with which his manager portentously opened a meeting: “Before we push the boat out, we’ve got to get into bed with the beast”. I fell about laughing when I heard this. But everyone in...
That dull marketing copy may once have been brilliant....
One person's Plain is another person's dogma....
Business jargon is good. There, we've said it....