• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Plain Text

Copywriting that means business

  • Home
  • About
  • Services
  • Portfolio
  • Blog
  • Contact

Case studies

Mugged by The Suits

4th October 2016 by Paul Waddington

One from the archives. It’s 14 years now since we wrote a post entitled ‘Case study carnage’ about what happens when business case studies get mugged by The Suits, i.e. transformed into gibberish by jargon-obsessed managers. There’s less of this stuff around now, but still, happily, enough to keep us in work. It’s worth getting […]

Filed Under: Case studies

Primary Sidebar

Recent Posts

  • Top posts through the years 31st October 2022
  • Copywriting across the spectrum: TOV and why it matters 11th March 2019
  • Another book on “business bullshit”? I call bullshit 26th November 2018
  • Our acclaimed copywriting workshop is back! 19th May 2017
  • Why copywriting is a craft, not an art 15th March 2017

Categories

Tags

Briefing copywriters Brochure writing Business jargon Capitalisation Case study writing Email copywriting Language development Language miscellany Nouns as verbs Powerful copywriting Powerpoint presentations Public sector copywriting Snappy copy Social networking Structuring copy Web copy Writing concise copy Writing straplines Writing white papers

Footer

Latest From Our Blog

  • Top posts through the years 31st October 2022
  • Copywriting across the spectrum: TOV and why it matters 11th March 2019
  • Another book on “business bullshit”? I call bullshit 26th November 2018

Menu

  • Portfolio
  • Blog
  • About Plain Text
  • Privacy Policy

Search Plain Text

  • Portfolio
  • Blog
  • About Plain Text
  • Privacy Policy

© 2025 · Plain Text Limited · Website by Dewar Green · Photography by IDB Creative