• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Plain Text

Copywriting that means business

  • Home
  • About
  • Services
  • Portfolio
  • Blog
  • Contact

Grammar

Are you “post pedantic”? Take the Plain Text test

22nd January 2014 by Paul Waddington

It’s great being a pedant. Many professional writers love nothing more than gleefully pouncing on a wayward apostrophe the way a predator picks off a limping herbivore. The bestselling 2003 book “Eats, Shoots & Leaves” played to this pleasure, offering delicious catharsis to all those who had secretly fumed for years about the “grocer’s apostrophe” […]

Filed Under: Business copywriting, Grammar

‘Concision’ doesn’t pass Mr Gove’s plain English test

8th July 2013 by PaulNero

Education Secretary Michael Gove has published a 10-point plan for plain English at the education department.  Some advice is unsurprising (cut out unnecessary words); others a little more questionable (his list of ‘great writers’ may raise some eyebrows). Here’s his manifesto for effective writing: If in doubt, cut it out. Read it out loud – […]

Filed Under: Bad writing, Grammar, Writing that gets results

The Waterstone’s apostrophe. Who care’s?

12th January 2012 by Paul Waddington

Some apostrophes matter. Others – why not forget them?

Filed Under: Grammar

Primary Sidebar

Recent Posts

  • Top posts through the years 31st October 2022
  • Copywriting across the spectrum: TOV and why it matters 11th March 2019
  • Another book on “business bullshit”? I call bullshit 26th November 2018
  • Our acclaimed copywriting workshop is back! 19th May 2017
  • Why copywriting is a craft, not an art 15th March 2017

Categories

Tags

Briefing copywriters Brochure writing Business jargon Capitalisation Case study writing Email copywriting Language development Language miscellany Nouns as verbs Powerful copywriting Powerpoint presentations Public sector copywriting Snappy copy Social networking Structuring copy Web copy Writing concise copy Writing straplines Writing white papers

Footer

Latest From Our Blog

  • Top posts through the years 31st October 2022
  • Copywriting across the spectrum: TOV and why it matters 11th March 2019
  • Another book on “business bullshit”? I call bullshit 26th November 2018

Menu

  • Portfolio
  • Blog
  • About Plain Text
  • Privacy Policy

Search Plain Text

  • Portfolio
  • Blog
  • About Plain Text
  • Privacy Policy

© 2025 · Plain Text Limited · Website by Dewar Green · Photography by IDB Creative