“Extremely relevant”, “Well delivered”, “Definitely recommend”, “Relaxed but informative”, “Interesting and engaging”, “Well structured”. These are just a few of the 2016 plaudits for Words that Work, Plain Text’s 90-minute copywriting workshop. We enjoy these sessions very much – and it seems our clients do too. So this year, once again we’re offering one free Words that Work session to our […]
Writing that gets results
These days, tone of voice (TOV) is most definitely a thing. Businesses care about how they sound and how they speak, as well as how good they look on the page. We get asked about creating tone of voice guides more than we used to, and we get asked to work with these guides more, […]
Education Secretary Michael Gove has published a 10-point plan for plain English at the education department. Some advice is unsurprising (cut out unnecessary words); others a little more questionable (his list of ‘great writers’ may raise some eyebrows). Here’s his manifesto for effective writing: If in doubt, cut it out. Read it out loud – […]
Marking a decade of B2B copywriting
Two days after we debate the statement that there is no direct link between good writing and business results, up pops one of our clients to show that there is.