We nail this oft-asked question once and for all, for the benefit of businesses everywhere.
Powerful copywriting
One way to make web writing work better
Monday Note’s layout has lessons to teach us all about how to make online writing compelling.
Copyranter unearths ancient Ogilvy wisdom
Advertising and writing tips from years ago still hold true today – and show the power of ‘thought leadership’.
Do you speak Apple? Or Microsoft?
Good language may not be directly linked to good profits. But it sure helps spread the love.
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we’ve worked with AV and design partners to produce short films and a printed report.
The sublime art of the daft headline
The Register knocks out another tremendous one-liner: read it and weep, tabloid subs…
The plainest book ever, on arguably the most important subject in human history
David JC MacKay’s ‘Sustainable Energy Without the Hot Air‘ has justly won plaudits for being the first objective, level-headed assessment of our energy problem. MacKay is that wonderful and rare combination, an articulate physicist. His opening chapter, entitled ‘numbers not adjectives’ crisply summarises the book’s argument: do the maths, then look for the solution. Don’t […]