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Could an ad be more wrong?

9th June 2011 by Paul Waddington

This crime-stopping poster spotted on a station platform could mark a new low in advertising

Filed Under: Bad writing

Starting sentences with ‘And’, ‘But’ and ‘So’: the definitive answer

17th May 2011 by Paul Waddington

We nail this oft-asked question once and for all, for the benefit of businesses everywhere.

Filed Under: Business copywriting Tagged With: Powerful copywriting

One way to make web writing work better

14th April 2011 by Paul Waddington

Monday Note’s layout has lessons to teach us all about how to make online writing compelling.

Filed Under: Great writing picks, Uncategorized, Web copy Tagged With: Powerful copywriting, Structuring copy, Web copy

Unprintable WWF file format could backfire

9th February 2011 by Paul Waddington

Why stop at a WWF file extension? The possibilities are endless…

Filed Under: Uncategorized

Write badly, lose money

2nd February 2011 by Paul Waddington

Do cuts to arts courses prove you can only write so much nonsense before the bullshit bites back?

Filed Under: Bad writing

Add this up

29th December 2010 by PaulNero

The Telegraph reports that “two teenage youths and a 16-year-old girl” have been involved in a car accident. Am I missing something – or doesn’t that make three teenage youths? Perhaps the word ‘youth’ now refer exclusively to males in the Telegraph’s world. And youths or teenagers, would suffice, surely?

Filed Under: Bad writing

The ‘dark matter’ of new words to be uncovered

21st December 2010 by PaulNero

Neglected new words to be captured in Harvard’s digital ‘fossil record’

Filed Under: Copywriting and technology Tagged With: Language development, Language miscellany

Really bored of the Plain English campaign now

10th December 2010 by Paul Waddington

One person’s Plain is another person’s dogma.

Filed Under: Business copywriting, Business jargon Tagged With: Business jargon

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  • Top posts through the years 31st October 2022
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