Mouthy General can’t unsay what’s been said. Words came too easily.
Blog
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we’ve worked with AV and design partners to produce short films and a printed report.
The sublime art of the daft headline
The Register knocks out another tremendous one-liner: read it and weep, tabloid subs…
Save our language from the Queen’s English Society
If these are the new custodians of English, we’re in trouble.
The latest Plain Text client newsletter
In this issue of our occasional email newsletter we feature website work for Hay Group, an email for the Energy Saving Trust and Plain Text co-founder Paul Nero’s secret life as a radio broadcaster.
When more is less
One of the secrets of good copywriting is knowing when to stop.
The Downing Street verb: “To Kofi”
You might not have been Tangoed, but have you been Kofied?
Dissing office jargon is so last decade
Business jargon is good. There, we’ve said it.