It’s great being a pedant. Many professional writers love nothing more than gleefully pouncing on a wayward apostrophe the way a predator picks off a limping herbivore. The bestselling 2003 book “Eats, Shoots & Leaves” played to this pleasure, offering delicious catharsis to all those who had secretly fumed for years about the “grocer’s apostrophe” […]
Business copywriting
A tale of two ads: the power of good copy
Two ‘move your business here’ ads offer a perfect case study in how to do (or not do) great B2B communication.
Plain Text October 2012 newsletter
Read the latest in our very occasional series of email newsletters.
Caring for your copywriter
Congratulations, you’re the proud owner of a new copywriter. What next?
From aha! to WTF? When good business writing goes bad
That dull marketing copy may once have been brilliant.
Plain Text is 10!
Marking a decade of B2B copywriting
Starting sentences with ‘And’, ‘But’ and ‘So’: the definitive answer
We nail this oft-asked question once and for all, for the benefit of businesses everywhere.
Really bored of the Plain English campaign now
One person’s Plain is another person’s dogma.