Two ‘move your business here’ ads offer a perfect case study in how to do (or not do) great B2B communication.
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Congratulations, you’re the proud owner of a new copywriter. What next?
That dull marketing copy may once have been brilliant.
Marking a decade of B2B copywriting
We nail this oft-asked question once and for all, for the benefit of businesses everywhere.
One person’s Plain is another person’s dogma.
Advertising and writing tips from years ago still hold true today – and show the power of ‘thought leadership’.