It’s great being a pedant. Many professional writers love nothing more than gleefully pouncing on a wayward apostrophe the way a predator picks off a limping herbivore. The bestselling 2003 book “Eats, Shoots & Leaves” played to this pleasure, offering delicious catharsis to all those who had secretly fumed for years about the “grocer’s apostrophe” […]
Two ‘move your business here’ ads offer a perfect case study in how to do (or not do) great B2B communication.
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