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From aha! to WTF? When good business writing goes bad
That dull marketing copy may once have been brilliant.
Plain Text is 10!
Marking a decade of B2B copywriting
One way to make web writing work better
Monday Note’s layout has lessons to teach us all about how to make online writing compelling.
Unprintable WWF file format could backfire
Why stop at a WWF file extension? The possibilities are endless…
‘Lexiconate’: a neologism too far?
Online version of a self-congratulatory piece on the Daily Telegraph’s many contributions to the Oxford English Dictionary omits the latest and silliest
Will the writer’s trade ever get a decent tool?
Surely there’s a market for a word-processing tool that makes writing more of a joy?
Copyranter unearths ancient Ogilvy wisdom
Advertising and writing tips from years ago still hold true today – and show the power of ‘thought leadership’.