Advertising and writing tips from years ago still hold true today – and show the power of ‘thought leadership’.
Archives for October 2010
Plain Text drives a Dragon’s business
Two days after we debate the statement that there is no direct link between good writing and business results, up pops one of our clients to show that there is.
Do you speak Apple? Or Microsoft?
Good language may not be directly linked to good profits. But it sure helps spread the love.
New online community map puts words in their place
It’s neither serious nor scientific, but XKCD’s cartoon cartographic take on the new world of words should pique the interest of anyone in the business of writing.