Advertising and writing tips from years ago still hold true today – and show the power of ‘thought leadership’.
Business copywriting
Plain Text drives a Dragon’s business
Two days after we debate the statement that there is no direct link between good writing and business results, up pops one of our clients to show that there is.
Do you speak Apple? Or Microsoft?
Good language may not be directly linked to good profits. But it sure helps spread the love.
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we’ve worked with AV and design partners to produce short films and a printed report.
The latest Plain Text client newsletter
In this issue of our occasional email newsletter we feature website work for Hay Group, an email for the Energy Saving Trust and Plain Text co-founder Paul Nero’s secret life as a radio broadcaster.